Well-planned Web sites and electronic marketing strategies build customer loyalty and return on investment.

How We Work
imedia develops sites and electronic marketing strategies that support all aspects of our clients’ businesses: sales, internal communications, operations, public relations.

Our process is creative but not chaotic. Clearly communicated benchmarks make it possible for both you and us to work with efficiency and reach consensus. We all stay on track and on budget.

Post-launch experience has taught us that the best sites continue to be a collaborative effort. We stay on top of best practice technologies and marketing strategies and recommend new approaches when they make sense. Our clients’ sites lead rather than follow others in their business categories without engaging in high-risk change for change’s sake.

Who do we work with?
We’re open to clients in any business category. We ask potential clients to show and tell us about the real world functioning of their business. As a result, our recommendations have a high probability of success because we know in advance whether a business has the offline ability to support online initiatives of varying commitment and challenge.

What’s the process?
We meet. We listen to you talk about your business, your existing or prior online and electronic marketing adventures. We hear what you like, don’t like, have tried, would love to try, would never try. We ask about your competition and what you know or think they’re doing online.

We confer at our place. Our team talks about your clear opportunities. Where do the tangible and soft ROI opportunities exist? What can we bring to your efforts that would take you to the next level on various fronts? How will we do it? How long will it take? What should your post-launch strategy be?

You receive our proposal. We ship you a clearly defined plan for global domination. Well, almost. We send a proposal for review that defines our best recommendations and what it will cost to get your plan in motion, your site to launch and define your post-launch game plan.

Project Management. Once a final version of the proposal is accepted we begin the project management phase.

Requirements Phase. We meet with your stakeholders to define everything your team wants on the website – it’s called ‘gathering the Requirements’. We take their input, create and ship a ‘Proposed Requirements’ document for your team to review and return to us.

Project Management Schedule. After the ‘Final Requirements’ document achieves sign-off our Content Director will provide a ‘Proposed Project Management Schedule’ (PMS). The PMS timeline is based on the final ‘delivery’ date. We work backward to ascertain benchmark points where content and approvals from your team will be required. Our Project Director keeps this process moving forward and makes sure everyone with ‘sign-off’ authority is kept in the loop and involved at critical junctures.

Site Architecture. Using the approved ‘Final Requirements’ document, a ‘Proposed Site Architecture’ is constructed with ‘wireframe’ diagrams and 'use cases' that show your team, screen-by-screen, what happens when a visitor arrives at your new site. Your team reviews this with our Project Director, offers feedback and the ‘Final Site Architecture’ document is distributed for sign-off.

Design & Development. Per your Project Management Schedule, there will be review and sign-off points, particularly with respect to look and feel (graphics).

Site Review. Development is completed and the proposed site is held on a staging server for online review by your team with our team. Any final requests and revisions are taken at this point and executed within the next 48 hours.

Final Site Review. It’s time for sign-off.

Launch. Your site is launched.

Post-Launch. How your site is hosted, managed, updated and used for on-going interactive marketing purposes will have been defined in the initial approved proposal. Our first choice is to remain as the company that provides all or part of these services so your teams can remain fully engaged in the operation of your real world business. Ours is an arena that changes quite frequently on several fronts (Security, eMarketing, Search technologies, Online Advertising, eCommerce). Unless your company has Information Technology and Marketing teams with deep understanding of the range of issues related to these areas (and the time to stay on top of changes), our expertise and services are clearly less expensive than learning something the hard way or pressing one more responsibility onto an over-leveraged staff member’s plate.

We look forward to hearing from you…

Start the process